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2015-Sustainable Industrial Processing Summit
SIPS 2015 Volume 4: Meech Intl. Symp. / Mining Operations

Editors:Kongoli F, Veiga MM, Anderson C
Publisher:Flogen Star OUTREACH
Publication Year:2015
Pages:275 pages
ISBN:978-1-987820-27-0
ISSN:2291-1227 (Metals and Materials Processing in a Clean Environment Series)

    Sustainable Development in Football: A Strategy of the Fluminense Football Club

    Luiz Carlos Rodrigues F.1; Marcello Veiga2;
    1FLUMINENSE FOOTBALL CLUB, Rio de Janeiro, Brazil; 2UBC-MINING, Vancouver, Canada;
    Type of Paper: Regular
    Id Paper: 405
    Topic: 4

    Abstract:

    Fluminense is one of eldest football clubs in Brazil founded in 1902. In July 1981, the training facility of Xerem, 40 km from the center of Rio de Janeiro, was established. In this Center, daily 400 boys, aged 9 and 20, have activities that include vocational studies, social, psychological and medical support, physical and technical training essential to the development of football practices. In December 2011, Fluminense created the Department of Sustainable Development in order to promote the club, assist surrounding communities and disseminate actions to generate revenue in “green” businesses. Fluminense has been implemented a series of social and environmental activities that generated the program: “Fluminense plays clean”: Some of those are as follows:
    • Assessment of greenhouse gases emitted by the professional and amateur football activities (e.g. transport of players) as well as other economic activities of the club. The result showed that Fluminense teams generated 2,580 t CO2 equivalent in 2012, considering all football related activities of the club. The measures proposed in the headquarters and in the Xerem Training Facility, have been contributed to the reduction of 360 t CO2/year.
    • Reforestation of the surrounding environment with 3,600 native plants in a total area of 20,000 m2. The club hired 10 prison inmates to do the job, providing vocational training and an opportunity to reduce their sentences.
    •Implementation of use of organic cotton to make the team jerseys for fans.
    •Implementation of projects to reduce electric energy consumption (eg. use of solar heating, photovoltaic system, LED lamps, etc.)
    •Implementation of selective collection, recycling and composting of garbage
    •Implementation of a football school for children that revealed, so far, 15 athletes playing in the professional team

    Keywords:

    Sustainability;

    References:

    [1] The Greenhouse Gas Protocol – A Corporate Accounting and Reporting Standard, WRI (World Resources Institute) & WBCSD (World Business Council for Sustainable Development) 2004
    [2] ISO 14064-I specifications and guidance at the organization level for quantification and reporting of emissions of greenhouse gases and for their removal.
    [3] 2012 Guidelines to Defra / DECC’s GHG Conversion Factors for Company Reporting: Methodology Paper for Emission Factors
    [4] Corporate Value Chain (Scope 3) Accounting and Reporting Standard
    [5] IPCC 2007, Climate Change 2007: Synthesis Report. An Assessment of the Intergovernmental Panel on Climate Change
    [6] IPCC 2006, Guidelines for National Greenhouse Gas Inventories
    [7] GHG Protocol Uncertainty Tool
    [8] ADEME –Bilan Carbon Emission Factors Guide – Version 6.0, 2007
    [9] Ministério da Ciência, Tecnologia e Inovação – Brazil; web site
    http://www.mct.gov.br/index.php
    [10] Sao Paolo Metro sustainability report 2011, available at
    http://www.metro.sp.gov.br/relatoriodesustentabilidade-2011
    [11] How low can we go? An assessment of greenhouse gas emissions from the UK food system and the scope to reduce them by 2050. FCRN-WWF-UK (2009)
    [12] GHG-energy calc Background Paper, Ben J. Rose (2010)
    [13] Adidas web site: http://www.adidas.it
    [14] 1° Inventario Nacional de Emisoes Atmosfericas por Veiculos Automotores Rodoviarios,
    Ministero do Meio Ambiente, 2011
    [15] SOS Mata Atlântica – www.sosma.org.br

    Full Text:

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    Cite this article as:

    Rodrigues F. L and Veiga M. Sustainable Development in Football: A Strategy of the Fluminense Football Club. In: Kongoli F, Veiga MM, Anderson C, editors. Sustainable Industrial Processing Summit SIPS 2015 Volume 4: Meech Intl. Symp. / Mining Operations. Volume 4. Montreal(Canada): FLOGEN Star Outreach. 2015. p. 87-100.