Advocacy includes educating the public; providing information and resources to individuals. For Glass it is vital to support or denounce policies such as healthcare, education, and environmental regulations.

It has to be ensured that all people in society are able to have their voice heard on issues that are important to them. Protect and promote their rights. Have their views and wishes genuinely considered when decisions are being made about their lives. It is a deliberate process of influencing those who make decisions about the change you want to see. Successful advocates are able to articulate issues so that they inspire others and motivate them to take action.

Right kind of Advocacy helps to explore options and rights (without pressuring), provide information to help make informed decisions, help to contact relevant people, or contact them on Industry’s behalf. 

After the success of IYoG, it is imperative that baton for Glass promotion remains high and that too collectively by the industry associations on some of the common issues with the help of UNICEF, WHO, UN, WWF, FEVE, GPI, ICG, Glass Worldwide, Glass International and other media/magazines etc. i.e., on Health/Environmental/Forest/Marine/Energy topics. 

The AIGMF especially since 2018 has been pro-active by involving college and school students via its annual Youth outreach programs and the results have been extra-ordinary, who generally think out of the box. Together, we were able to deliver some interesting projects for the benefit of society at large, some of the effective campaign/s from India were: (winners work will be shown over the PPT) 

• Green Energy via Solar Glass (2023)
• Glass in our Lives (2022)
• Glass Protects (2021)
• Green as Glass (2020)
• Adopt a Glass Bottle I and II (2018 & 2019)

Numerous worldwide activities on Glass under the aegis of ICG/IYoG as well as FEVE’s successful campaign on ‘Glass is Life’ are good examples of such effective programs. 

It will be appropriate to run a regular global/annual campaign on a common theme to make Glass more visible in our daily lives; as a voluntary service to society, thereby bringing increased awareness of Glass for all segments i.e. float, container, pharma, solar, specialty glasses etc.